There are a number of things that require attention in a business, like optimising the website. Among these, tracking the performance of the website can turn out to be quite intimidating. These days, one has plenty of information available at their fingertips, thanks to platforms like that of Web Analytics.
This does not come free of cost though. So if you are out of funds to hire an individual to look after your website, do not feel overwhelmed. There is always a way out. If you feel that a lot of time is being wasted and still you are not being able to get a good grasp on the effectiveness of the website, you can do the following things.
Here, we have curated a few points or metrics which can provide you an insight into how you can go about having the best SEO services. Check them out:
Traffic Referral
The referral is provided by the individual web pages or websites which share a direct reference link to your website. When users visit these external links present on the various social media platforms, websites, different blogs, online directories, etc. that redirect them to your web page, they are tracked. So, this is an effective way of how you can keep track of the number of visitors that are coming to your site based on the external sources.
This knowledge is pretty beneficial as this helps you in the identification of what outreach and marketing tactics are the most effective ways of redirecting the traffic to your website. This will also help to improve the SEO.
Unique Visitors
Marketing efforts do not only limit to online ones, it extends to offline arenas as well. The repeated visitors are a good sign. This is indicative of the fact that your site is gaining popularity which is why people are coming back.
Repeat Visitors
New visitors are indicative of whether your marketing efforts are proving to be effective or not. The visitors who are unique mean those people who have visited your web page during a particular period of time, that is, last day or last week or last month or even last year.
Other Important Factors
Other factors like that of the number of pages a person visited while on your website, the bounce rate, bounce metric or conversion rate are the additional factors which give greater insight. So if you are running low on time and budget, these factors will prove to be a life-saver in terms of web page optimisation.
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